Renowned marketing expert and bestselling author known for his insights on branding, prosperity and consumer trends
Roger Blackwell, Ph.D
Roger Blackwell is an American marketing expert, renowned business author of over 40 business marketing books, and public speaker. He has served on the board of directors for multiple companies, most prominently Max & Erma's Restaurant, Inc., Abercrombie & Fitch, and Worthington Foods. Blackwell was a long-time marketing professor at The Ohio State University,and has also taught at Stanford University, Cape Town University in South Africa, and Guelph University in Canada. Sales and Marketing Executives International named him an Outstanding Marketing Professor in America. He is well known for his model of the consumer decision-making process.
Featured In
Objective Prosperity
This is not a book of simple answers to all of the world's problems. There are certainly enough “expert opinions” on the planet to go around. Instead, this book provides a method for you to arrive at your own answers not driven by upcoming elections and TV ratings. Throughout the text, there will be a number of explanations, recommendations, and examples to identify solutions to improve your own prosperity and to evaluate the policies that seek to improve the economy around you.
You Are Not Alone
Was it just a coincidence that I collapsed in front of the only inmate who was formerly an emergency physician? Or was it, like my birth and exterior train ride, a miracle? I learned daily what God means when he promises 'You are not alone'.
From the Desk of Dr. Blackwell
You may recognize those famous words from one of the most successful shows in TV history, Dragnet. Or you may recognize those words from the first chapter of Objective Prosperity , emphasizing facts rather than emotions and data rather than opinions when making decisions to improve outcomes in life. You might question how my obsession with facts and data occurred and ask how to evaluate which facts are authentic and dependable. When I started the doctoral program at Northwestern University, I already had more than a decade of experience in business, including working in a clothing store, an IGA grocery, multiple positions in broadcast and print media, and a summer managing a photography business in Wyoming. With a B.S. and a M.S. in Business, there were also few business courses I had not taken, so my doctoral program at Northwestern concentrated on research methodology. One of my doctoral courses involved multiple experiments focused on learning and memory, which is critically important in understanding effective advertising. It was taught by a President of the American Psychological Association, Dr. Ben Underwood, author of the leading textbook Experimental Psychology. I left that course with a lasting skepticism of any theories not proven in […]
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Are you looking for a summer reading suggestion? You might expect me to recommend a non-fiction book since that’s what I write, but I suggest a recently released novel that is both gripping and highly informative. You can learn from novels as well as be entertained. That was true about Fyodor Dostoevsky whose description of the human psyche in The Brothers Karamazov was as profound (or more so) than Freud. His psychological principles about reward and punishment have been replicated by hundreds of experiments a hundred years after Dostoevsky wrote his classic novels. And if you like fast-paced but accurate legal details that make John Grisham’s novels so believable, you will relish just-released Chinese Conspiracy by John Mariotti. Chinese Conspiracy is fiction, but fact-based as well as fascinating. As a rule, absorbing novels also have a few romantic episodes, and yes, this novel follows that rule. While reading this intriguing and riveting saga, you gain fascinating insights into at least three cultures: China (along with Iran and Pakistan), Rural America (specifically West Virginia), and U.S. government agencies (CIA, FBI, DHS and other D.C. bureaucracies). Will the quest between China and the U.S. for world dominance be won with nuclear bombs […]
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The topic in my latest book, Objective Prosperity, “Why Some Countries are Rich and Why Some Countries Are Poor” just won the Nobel Prize for Economics. Those words are chosen carefully; it was the topic, not my book that won the Nobel Prize. The winners were Daron Acemoglu, Simon Johnson and James A. Robinson of MIT and Chicago Booth School of Business for research in their book, Why Nations Fail. Jakob Svensson, chair of the Committee for the Prize in Economic Sciences, said their analysis has provided “a much deeper understanding of the root causes of why countries fail or succeed.” The Associated Press called it the most important topic in economics, and a clear signal that the causes are different than conclusions from traditional economics. But you already knew that if you read Objective Prosperity by Blackwell and Bailey. You know that behavioral economics provides a richer understanding of why some people live in poverty compared to those who are prosperous. Our book is more recent than Acemoglu et. al. and shows how attributes that make a nation prosperous also make people and organizations prosperous. In other words, we show how the principles that won the Nobel prize also […]
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