Roger’s newest book, co-authored with OSU professor Dr. Roger Bailey, describes how behavioral and economic principles help people, organizations and nations increase their prosperity and well-being. Each chapter contains examples of how people from diverse backgrounds and situations become more prosperous and how government and businesses can increase upward mobility for everyone.
“This book will make you think. What factors influence the chances for individual success and national prosperity? How does behavioral economics help us understand who is financially rewarded? How can you prosper even if you were born poor? What is the best way to manage your savings? The authors cite many profound thinkers on how to live a rewarding life.”
-Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, emeritus, Kellogg School of Management, Northwestern University
“This book is one of the first that I could not put down the first read, and enjoyed it the 2nd and 3rd times even more. Each time I found new thoughts. This book is a must read for any entrepreneur, to keep eyes wide open to the rapidly changing consumer environment and how to think ahead.”
-Rhett C. Ricart Chief Executive Officer and Dealer Principalv2020 Chairman National Automobile Dealers Association